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Experience

Ryan Mock was ACAM's first hire, joining when the organisation was an idea with under 1,000 followers and no funding. Since then he has built the AIR Hub, the platform that hosts its AI Ready program and its enterprise programs, and a growing list of tools, systems and sites, including the one you came from.

Executive Marketer, ACAMFounding Advisor, GCAMMarketing and Neuroscience, University of SydneyClaude systems builder

01, ACAM

ACAM Building the organisation

Ryan was the first hire at the Australian Centre for AI in Marketing (ACAM), joining at the very start, before it had funding or a real audience. He has spent his time there doing whatever the organisation needed: setting up its CRM and tech stack, and leading the build of the AIR Hub, its Circle-based community platform, from vendor research through to launch. The hub now hosts the AI Ready for Marketers program and bespoke programs for large enterprises.

  1. 01Foundations

    First hire at ACAM, joined pre-funding, helped set up its foundational operations and tech stack.

  2. 02Community platform

    Led the end-to-end build and launch of ACAM's community platform on Circle: evaluated providers, interviewed vendors, then owned the technical build, UX and onboarding design, and go-live.

  3. 03AI Ready Hub

    Built the AI Ready Hub (AIR Hub), the platform that hosts ACAM's AI Ready for Marketers program, and designed its onboarding and community structure with senior marketing leaders. It now also hosts bespoke enterprise programs for large organisations, including banks such as ANZ.

  4. 04Roundtables and events

    Represented ACAM, and the next generation of marketers, in closed-door roundtable discussions with senior CMOs on how AI is reshaping the profession, and helped run one of ACAM's largest events for over 100 marketing executives.

  5. 05Roo and production

    Created Roo, ACAM's AI-generated brand mascot and content presenter, from look and personality through to voice and gesture direction, and directs ACAM's course content production, including professional film shoots.

  6. 06Content and search

    Runs ACAM's LinkedIn content and owns its answer-engine and AI-search optimisation strategy.

Awarded the University of Sydney Business School's Student Leadership for Good Award, September 2025, for leadership beyond the university.

Outside ACAM, Ryan builds his own projects with Claude, from the Waypoint Partners website to the automation systems that run his own work. This site is one of them.

University of Sydney

What he studies

Majors
Marketing and Neuroscience
Philosophy
Critical Thinking, alongside a general philosophy unit
Industry project
An industry project with Microsoft on AI and the university

02, Built with Claude

Built with Claude

Real platforms, sites and systems, built with Claude, without a formal coding background.

Case study 01

Building the AIR Hub, start to end

ACAM's community platform, taken from a blank brief to a live product: Ryan evaluated the providers, interviewed the vendors, then owned the technical build, the UX and onboarding design, and the go-live.

The AIR Hub now hosts the AI Ready for Marketers program, bespoke programs for large enterprises including banks such as ANZ, ACAM's community spaces and events, and its weekly newsletter. It ships as a branded mobile app.

  • Vendor evaluation to go-live
  • Hosts AI Ready and enterprise programs
  • Community, events, newsletter
  • Branded mobile app
Case study 02

Turning brand guidelines into a design system the team actually uses

ACAM already had its colours, its type and its imagery direction. What it did not have was a system that made them easy to use. Working with Claude, Ryan turned a rough set of guidelines into a living design system: colour tokens, a type scale, badges, buttons, layout patterns and a pre-ship checklist.

It lives in Claude Design as a full design system, so it can take on complex design work, not just recolour a template, and every deck, page and social tile the team produces starts on brand. Along the way the documented guidelines grew to about three times their original size.

  • Tokens, type, components
  • Lives in Claude Design
  • Used across the team
  • Guidelines grown about 3x
Personal automation system, live map
Control plane

Claude Code

Where the work is done.

Hover or tap a node

The real dashboards

Three of the ecosystem maps Ryan built to run his own work. Identifiers redacted.

Screenshot of Ryan's app ecosystem dashboard
App ecosystemBuild and deploy map
Screenshot of Ryan's Claude MAX dashboard
Claude MAXHow the system thinks
Screenshot of Ryan's Second Brain dashboard
Second BrainSkills and scheduled tasks
Skills library

Custom Claude skills

Built a library of custom Claude skills that automate his own recurring work.

  • 01Recurring writing and content work
  • 02Tasks, notes and study workload
  • 03Building and deploying his own apps
  • 04Mapping the system itself
This site

The page you are reading

This site itself: built with Claude Code, zero prior coding experience.

03, Writing

Writing and thought leadership

  • 01

    FutureLab Weekly

    Writes ACAM's Monday newsletter for senior marketing leaders: what actually changed in AI and marketing this week, why it matters, and what to do about it.

    Senior marketing audience
  • 02

    ACAM on LinkedIn

    Leads ACAM's LinkedIn content strategy.

    Strategy
First hire at ACAM Student Leadership for Good Award, 2025 Led ACAM's community platform build Built the AIR Hub, start to end Writes FutureLab Weekly Marketing and Neuroscience, University of Sydney